This is part of a series of articles on Social Excellence in the workplace called “The Relationship Business Series.” Because after all, we’re all in the relationship business. For more helpful content like this, sign up for (free) The 21 Days of Social Excellence.

by Matt Mattson

Today's ever-evolving business landscape can be intimidating. Especially for young professionals.

You obviously already know that professional networking plays a crucial role in career success and personal fulfillment. But effective networking is much easier to talk about than it is to do.

Let's explore some below-the-surface-level guidance and a handful of actionable tips to enhance your networking skills.

(Hint: This is all based on our proven Social Excellence philosophy. Learn more for absolutely no cost at all by clicking here to sign up for a 21 Day email series.)

1. Every Moment Is A Choice

Our professional lives are comprised of numerous momentary interactions that shape our reputation, personal growth, and professional network. We are defined by our choices in these tiny moments. These fleeting connections, whether we choose to engage or not, have a significant impact on our professional lives. While there are many aspects of our professional lives beyond our control, how we engage with fellow professionals remains within our influence. Remember that networking is not merely collecting LinkedIn connections or business cards; it's about building authentic relationships with real people. Approach networking as a calling from the heart and make intentional choices in every interaction to strengthen and nurture your network.

2. Introverts are Networkers Too

Labels such as "introvert" or "extrovert" should never hinder us from achieving our networking goals. While these labels help us understand our tendencies and energy sources, they should never stand in the way of us from becoming exceptional professional networkers. Whether networking in-person or online, introverts can excel by embracing their unique strengths and employing the following tips:

- Seek out smaller, intimate networking events or online communities where you can engage in meaningful conversations.

- Prioritize quality over quantity, focusing on building deeper connections with a select group of individuals.

- Leverage your listening skills and empathy to make others feel valued and heard.

- Take breaks when needed to recharge and find moments of solitude within networking environments.

3. Create the Culture You Crave

As professionals, our environment significantly impacts our well-being and growth. While some may find themselves in toxic workplaces or feel disillusioned by industry dynamics, we have the power (or at least some power) to shape the culture we desire. Networking is not a mechanical task focused solely on job opportunities; it's about intentionally surrounding ourselves with colleagues who contribute to the culture we crave. Seek out meaningful relationships and personal friendships with professionals who share your life purpose and treat others with kindness and respect. By deliberately building a network aligned with your values, you can cultivate a professional environment that uplifts and fulfills you.

4. Navigating Virtual Connections

In today's virtual landscape, maximizing networking opportunities requires adaptability and creativity. While social media platforms like LinkedIn are essential tools, remember that professional networking is about human connections. Consider the following strategies to enhance virtual networking:

- Actively participate in online industry forums, virtual conferences, and webinars to engage with like-minded professionals.

- Utilize video calls (no matter how your background looks) to establish a more personal and authentic connection with contacts.

- Show genuine interest in others' work and experiences, seeking opportunities to support and collaborate.

- Leverage social media platforms to showcase your expertise and engage in meaningful conversations within your industry.

5. Embrace Curiosity and Uncertainty

To build meaningful relationships in today's modern business world, it is essential to embrace curiosity and uncertainty. Thinking you know it all, or worse, acting like it, is a massive career roadblock. Approach interactions with genuine curiosity about others, their perspectives, and their experiences. Ask open-ended questions, actively listen, and seek to understand before being understood. Curiosity opens the door to deeper connections and fosters empathy and understanding.

Similarly, embrace uncertainty as an opportunity for growth. Recognize that you may encounter individuals with different backgrounds, beliefs, and experiences. Instead of shying away from these differences, embrace them as opportunities for learning and expanding your own worldview. Be open to challenging your assumptions and be willing to engage in respectful conversations even when there is disagreement. By embracing curiosity and uncertainty, you create an environment where meaningful relationships can thrive.

6. Distinguish Between Relationship-Building and Transactional Moments

In the pursuit of professional networking, it is important to distinguish between relationship-building moments and transactional moments. Relationship-building moments are characterized by genuine connections, meaningful conversations, and a focus on building rapport and trust. These moments go beyond superficial exchanges and seek to establish a foundation for long-term relationships.

On the other hand, transactional moments are more task-oriented and focused on immediate outcomes. While they have their place in professional interactions, relying solely on transactional moments can hinder the development of deep and meaningful connections. Strive to prioritize relationship-building moments by investing time and effort into getting to know others, showing genuine interest, and fostering authentic connections. By recognizing the difference between transactional and relationship-building moments, you can cultivate a network based on trust, support, and mutual growth.

Embracing the art of professional networking in today's modern business world requires intentionality, curiosity, and authenticity. Remember, networking is not just about transactions; it's about forging genuine connections with fellow professionals who share your aspirations and values.